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See some common questions and answers below,
The idea of PPC advertising is to pay only when someone clicks on your ad. Unlike traditional ads, where you have an upfront cost and are charged per message or impression - in pays proportionally based off how much interaction they get from their advertisement
With PPC advertising, you buy ads which will appear at the top of the search results for searches with keywords relating to your business. You pay a fixed cost for each user that clicks or interacts with your ad. Most search engines sell their PPC ad slots by auction, with the highest bidder gaining the ad spot.
The Cost Per Click (CPC) for your paid ad is the actual amount you pay for each user clicking on your ad. This price varies based on several factors, including the ad rank of your competitors, your ad quality score, and how much demand there is for a particular keyword. Relevant and competitive keywords will often command a higher CPC.
The CTR is the percentage of people who click on your ad when they see it. Your CTR is a good way for you to judge whether your ads are generating tangible results for your business.
Your Clicks / Impressions = % CTR
It depends on what industry you’re in, as well as other factors. You should keep in mind your goals and budget when considering how much to invest in your PPC. We recommend you consult an online advertising specialist to determine the right ad spend for your business.