Meta Ads Management · Meta Business Partner

Meta Ads management focused on customer acquisition.

Facebook and Instagram campaign management, creative testing and budget decisions built around your business. Our Meta ads agency connects acquisition cost, lead quality and revenue with the decisions made inside your account.

Tell us your goals, current campaigns and where you need support.

$137M+ Managed Spend
3.27× Avg ROAS
-48% Avg CPA Reduction
91% Client Retention

What’s Included

The work behind effective Facebook and Instagram campaigns.

Campaign structure, creative, audiences, budget and measurement work together. We prioritise each part around your acquisition goals and the agreed scope.

Campaign Strategy & Account Structure

Review the account structure, objectives and bid strategy. Simplify where useful and align campaigns with the conversion you need.

  • Full account audit & restructure
  • Objective & bid strategy mapping
  • Consolidation for signal density

Matrix Sprint Testing (MST)

Test hooks, angles and formats against defined questions. Document the results and use them to guide the next creative brief.

  • Multi-variable test design
  • Readouts matched to test volume
  • Documented creative findings

Audience Architecture

Plan prospecting, remarketing and exclusions around how people buy. Assess audience overlap, frequency and new-customer acquisition together.

  • ICP & audience journey mapping
  • Advantage+ & ASC deployment
  • Exclusion & frequency governance

Budget Scaling & Bid Strategy

Set budget and bid decisions against acquisition targets, conversion volume and business capacity. Monitor efficiency as spend changes and adjust when performance shifts.

  • Rules-based scaling framework
  • Cost caps & bid strategy testing
  • Spend pacing & guardrails

Creative Direction & Briefs

Turn customer motivations and objections into briefs for static, video and UGC ads. Coordinate production and testing through our performance creative service.

  • Hypothesis-driven creative briefs
  • UGC & AI-UGC coordination
  • Iteration based on performance

Tracking, Reporting & Attribution

Review Pixel and Conversions API events, attribution and reporting. Compare campaign results with orders and lead quality to inform budget decisions.

  • CAPI & server-side tracking
  • Transparent live dashboards
  • Performance readouts in plain English

The Intelligent Ads Protocol

How we manage a Meta ads account, step by step.

Our Intelligent Ads Protocol connects campaign analysis, creative tests and budget decisions. Each phase gives the next one a defined priority.

Diagnose

Review the ad account, conversion events, creative history and customer journey. Identify the problems and opportunities that deserve attention first.

Engineer

Implement the agreed account changes, creative tests and tracking fixes. Define how each change will be assessed.

Scale

Adjust investment as performance develops. Assess acquisition cost, lead quality and revenue before deciding where to increase, hold or reduce spend.

Creative testing that informs the next decision.

Matrix Sprint Testing organises creative concepts around specific questions about hooks, angles and formats. We record the test design and results, then carry useful findings into the next brief. Test volume and account conditions determine what can be concluded.

Matrix Sprint Testing diagram for Meta ads management Three testing sprints feeding a compounding learning library, which feeds scaled Facebook and Instagram campaigns. Sprint 1 Sprint 2 Sprint 3 Learning library Scaled campaigns

Who We Work With

Management matched to your business model.

The right acquisition targets depend on your economics: contribution margin, sales pipeline, activation or cost per donor.

DTC & E-commerce

Assess acquisition cost, order value, margin and repeat purchase alongside campaign ROAS.

B2B & Lead Generation

Use sales feedback to assess lead quality and refine targeting, creative and follow-up.

Apps & SaaS

Measure install and trial campaigns against activation, retention and customer value.

Nonprofit & Causes

Plan donor acquisition around donation cost, donor retention and recurring giving.

Common Questions

Meta ads management, answered straight.

What’s included in your Meta ads management service?

The service can cover account strategy, creative testing, audience planning, budget and bid decisions, creative briefs and conversion measurement. We agree deliverables and responsibilities before work starts.

How much does Meta ads management cost?

Pricing depends on ad spend, goals and the work required. If you invest $10K+ per month, we can discuss a testing and management scope suited to that budget. Media spend and agency fees are separate; the proposal sets out both.

How is this different from boosting posts or running ads in-house?

Management covers campaign objectives, account structure, creative testing, audiences, budgets and conversion measurement. We can manage that work or support an in-house team where it needs additional capacity.

Do you produce the ad creative, or do we supply it?

Either works. We can test your existing assets or scope creative direction and production alongside management. Formats, production volume and usage rights are agreed before production starts.

Do you manage Advantage+ and ASC campaigns?

Yes. We assess Meta’s automated campaign options against your objectives, account history and conversion data. Creative, budgets and measurement remain part of the management work.

What happens to my account and assets if we part ways?

Account access, asset ownership, usage rights and handover responsibilities are set out in the agreement. We confirm those details before work starts.

Ready When You Are

Put your acquisition goals at the centre of the account.

Tell us what you sell, how your campaigns are performing and where you want to grow. We’ll follow up to discuss the work and fit.

Campaign priorities Creative testing Acquisition measurement