What does a Meta ads agency actually do?
A Meta ads agency plans, builds, and manages your Facebook and Instagram advertising — strategy, audience targeting, creative, budget scaling, and reporting. We go further: the IAP also covers your landing pages, tracking infrastructure, and Google Ads, because ad performance is decided by the whole system, not the ad account alone.
How much should I budget for Meta ads management?
It depends on your margins, goals, and current funnel performance — which is exactly what the free strategy call establishes. As a rule of thumb, brands spending $10K+ per month on ads see the strongest return from professional management, because structured testing needs enough data to produce statistically meaningful answers.
How is the IAP different from regular A/B testing?
Standard A/B testing changes one element at a time and starts over constantly. The Intelligent Ads Protocol runs structured Matrix Sprint Tests across multiple creative variables at once, isolates what actually drives performance, and feeds every result into the next sprint. Learnings compound instead of resetting — that's the difference between testing forever and building a system that wins.
Do you work with Google Ads too, or only Meta?
Both. Meta builds demand; Google captures it. We run Search, Shopping, and Performance Max campaigns designed to convert the high-intent traffic your paid social creates. Running both channels under one strategy eliminates the attribution fights and budget cannibalization that happen when two agencies manage them separately.
How quickly will I see results?
The diagnostic phase typically surfaces quick wins — tracking fixes, funnel leaks, wasted spend — within the first 2–3 weeks. Structured creative testing produces reliable signals within the first 60 days, and scaling decisions follow from there. We don't promise overnight ROAS; we build systems that hold up when budget increases.
Will I own the work if we part ways?
Yes. Ad accounts, creative assets, landing pages, tracking setup, and the documented playbook all live in your accounts and stay with you. The IAP is installed inside your brand, not held hostage behind our login.